Oscar de la Renta, synonymous with luxury fashion, has been a trailblazer in timeless elegance since its establishment in 1965 by the legendary designer. Renowned for its exquisite craftsmanship and a seamless blend of classic and contemporary elements in ready-to-wear, bridal, accessories, and fragrances, the brand stands as a beacon of sophistication. As the junior graphic designer for Oscar de la Renta, a key role was played in shaping the brand's visual identity, creating captivating materials for promotion and social media that uphold the company's reputation for unparalleled style and grace.
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Homepage Banner Web
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Homepage Banner Mobile
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Website Category Banners
Madison Store Vinyls
In the vibrant hub of New York City's Madison Avenue, captivating vinyl designs for the inauguration of Oscar de la Renta's new store at 680 Madison Ave were created. The adorned windows became stunning canvases, seamlessly blending with the upscale atmosphere of the iconic fashion district. Each design reflected the elegance associated with the Oscar de la Renta brand, beckoning passersby into the enchanting world within. The creative contribution added a touch of sophistication, transforming the storefront into a visual masterpiece that warmly welcomed clients and fashion enthusiasts to experience the timeless allure of Oscar de la Renta.
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Handbag Gifting Card
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Rainbow FJ Gifting Card
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Thank You Card
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Holiday Gifting Card
IG Stories
Quest Magazine
Elevate your gaze with magazine ads for Oscar de la Renta. These visuals, featured in Quest Magazine, embody the brand's timeless elegance and sophistication. These ads invite readers into a world of luxury, seamlessly blending style and allure. Featured are two spreads and a back cover for Quest’s November 2023, December 2023, and January 2024 editions.
Marketing Emails
In collaboration with the e-commerce team, leadership was provided in the creation of captivating marketing assets for Oscar de la Renta's fashion line. This entailed designing sophisticated email and SMS campaigns to seamlessly align the brand's elegance with strategic marketing goals. The outcome was a suite of materials that boosted the brand's online presence and effectively communicated the allure of Oscar de la Renta's clothing, contributing significantly to e-commerce success.
SMS
Paid Ads
P/F24 Luncheon at NM Coral Gables
The menu design, floral selection for table arrangements, print choices, and strategic logo placement were meticulously orchestrated under my direction for the event's cohesive aesthetic and brand representation.
